For hundreds of years new artistic styles have been established through aesthetic upheaval—as the initial repugnance for now
seminal works by those such as Picasso or Stravinsky demonstrate. But while art was allowed to be ugly, design had to function.
Trends in graphic design and visual communication were, until very recently, all variations on what was generally considered to be
appealing. It is only in the last few years that those working in applied creative disciplines started to rebel.