Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new
generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and
professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local
box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and
stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the
customer in authentic styles and stories.