Founded in a small town in Bavaria, Germany, the adidas brand has, for nearly a century, been outfitting international sports stars
and pop culture icons such as David Beckham, Zinédine Zidane, and Run-DMC as well as everyday men, women, and children
across the globe. The story of this evolution–illustrated with numerous historic photographs–is entwined with history, corporate
trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler
brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at
the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation.